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A ‘lodestone’ is believed to become magnetized by a lighting strike that sparks the process of becoming a magnet.
Your branded social program will need the same lighting strike to start the reaction. ‘Loded Lighting’ will create the spark for your program that will begin the magnetization of your brand.
This is sometimes referred to as ‘seeding’ your program. At Lodestone, we add a little flash to seeding your branded social experience.