Creating buzz is a critical component to a marketing program.

And social media provide a great partner to your campaigns. You can extend the reach of your advertising dollars by leveraging the already existing communities user base and create viral programs to syndicate to the long tail of the web.

Lodestone will create the proper mix of social programs by partnering with the proper social technology provider, networks or in some cases custom design a product to create the appropriate program to solve your marketing problem.

Social Applications

Social Applications have the ability to support games, video, photos, events and forums. Social Applications are being used by companies like Visa, Fedex, 20th Century Fox, Dell and New Balance for promotions, employee communication, product launches, loyalty programs and more.

 

Widgets

Widgets are a great way to allow a more robust creative environment and create a brand experience you may not get from fan pages. It also can be leverage any website. Movie studios use these as a way to syndicate content and information about up coming movies to the longtail.

 

Promotions

A promotion that actually involves the users creating content has proven to be extremely viral and cost effective and when connected to existing communities it creates a bond that goes beyond the promotion.

 

Social Video Programs

Social Video programs can help provide relevant education, accept feedback and user generated content to syndication to social networks, websites and blogs.