Social media is in it for the long haul.
Is your product a high consideration product, does it require after purchase set-up, accessories or multiple use cases for the product. Than an immersive branded social experience that wraps product, usage and lifestyle content can improve your efforts.
Lodestone will create the proper mix of social programs by partnering with the proper social technology provider, networks or in some cases custom design a product to create the appropriate program to solve your marketing problem.
SOLUTIONS FOR EDUCATING CONSUMERS
Branded Communities
Branded communities that provide education about the product, usage and lifestyle of the consumer is a great way to educate consumers, up-sell and get feedback.
Support Communities
Support communities can provide endless education from consumers who have been there. In some cases they have over 4,000 daily conversations and over 30,000 posts/tags.
Social Video Programs
Social Video programs can help provide relevant education, accept feedback and user generated content to syndication to social networks, websites and blogs.