Social media is great for product launches.

We all know new products are the life blood of most companies and most product launches will have a need for acquisition, eye balls, promotions, service and support and ability to syndicate content about product.

Social Media provides the perfect tools to accomplish that along with providing a feedback loop.

Lodestone will create the proper mix of social programs by partnering with the proper social technology provider, networks or in some cases custom design a product to create the appropriate program to solve your marketing problem.

Fan Pages

Fan Pages allow you to syndicate content, provide feedback loops, advertise and create promotions. Fan pages on MySpace and Facebook provide down loadable content, promotions and more.

 

Widgets

Widgets are a great way to allow a more robust creative environment and create a brand experience you may not get from fan pages. It also can be leverage any website. Movie studios use these as a way to syndicate content and information about up coming movies to the longtail.

 

Research Forums

Research forums are a great way to get ahead of a product launch or to provide feedback of current products. They can generate 1,000 of ideas and feedback from users.

 

Social Applications

Social Applications have the ability to support games, video, photos, events and forums. Social Applications are being used by companies like Visa, Fedex, 20th Century Fox, Dell and New Balance for promotions, employee communication, product launches, loyalty programs and more.

 

Service and Support Communities

Service and Support communities can help with product launches to increase satisfaction with using product or reducing call center traffic.

 

Promotions

A promotion that actually involves the users creating content has proven to be extremely viral and cost effective and when connected to existing communities it creates a bond that goes beyond the promotion.