Lodestone Social Media

NCAA Volleyball Finals

Lodestone is speaking at the NCAA/AVCA Final Four Convention on sports and social media. This will be our second time delivering a session on social media and sports to the volleyball coaches of America.

Lodestone Speaking at Social Media Summit

We will be speaking at Social Media and Community 2.0 Strategies in April : http://www.iirusa.com/socialmedia/home.xml

We have two sessions:

I. Measuring ROI of Social Media on Movies/TV with Weinsten Company, Disney/ABC and SpredFast

II. Social Media and Sports with the Boston Bruins.

About four months away but I am sure it will sneak up on us….

Under Armour Fan Challenge

Lodestone worked with Under Armour and The AVCA to create a fun Fan Challenge for the NCAA Volleyball Final Four and High School All-American game. Under Armour was looking for a way to use social media to connect with volleyball players across the country and to promote their new women’s line of products. The AVCA was looking to improve their Facebook fan base and the sport of volleyball.

So Lodestone created the Fan Challenge and utilized it’s existing base of collegiate volleyball Facebook Fan Pages to promote the event.

ASUS Computers and WePC

We celebrated a little prior to the Thanksgiving weekend as we launched our clients new campaign. 

We developed a Facebook Page to coincide with the WePC community website for ASUS Computers. The Facebook Page includes custom applications for sharing comments and photos, along with custom tabs aligning content to the website and community on WePC.com 

Here is the link to the Facebook Page www.facebook.com/wepccom and to the website www.wepc.com and of course a few screen shots of the Facebook page

Coach and Athletic Director Magazine

We recently helped Coach AD launch a social media program that includes a cool Facebook Page with custom tabs and a Newsroom application along with a Twitter, Youtube and Blogging platform for their team. We are excited about helping Coach AD expand their social media presence and especially look forward to the January 2001 issue with Jim Harbaugh, Head Coach of Stanford, which should bring more big news.

Here is the link to their Facebook Page – www.facebook.com/CoachandAD

Winning Hoops

We recently helped Winning Hoops launch a social media program that includes a cool Facebook Page with custom tabs with Play of the Week and a Newsroom application along with a Twitter, Youtube and Blogging platform for their team. We are excited about helping Winning Hoops expand their social media presence and especially look forward to March Madness!!!

Here is the link to their Facebook Page – www.facebook.com/winninghoops

Q2 and the Inc 500 – Our client made the list

One of our clients Q2 ebanking made it’s debut on the Inc. 500 fastest growing companies list at number 124.

Congrats to the team over at Q2. We are glad to be your marketing partner!

ASUS / Comblu Partner with Lodestone

In partnership with Comblu, Lodestone was selected to create a social media presence on Facebook for the new ASUS WePC.com community. The new Facebook Page will pre-launch in October and follow with custom tabs, games and more at www.facebook.com/wepccom

Ole’ Miss and Lodestone Team Up

This week Ole’ Miss selected Lodestone as their social media partner. We will pin up the Ole’ Miss banner on the Lodestone wall. We will launch first with Women’s Basketball and the programs include customer Facebook pages, Twitter, Youtube and more for along with our moderation and fan generation programs.

Go Rebels!  and Welcome Aboard!

AVCA Play of the Week

Three of our clients Mississippi State Volleyball, TCU Volleyball and Texas State Volleyball won the American Volleyball Coaches Association Play of the Week. www.avca.com/awards/play-of-the-week  thanks to their amazing fan base on Facebook and Twitter who voted for them. Congrats to all three teams. Another reason why social media and sports is a perfect fit, national recognition.

Mississippi State University Partners With Lodestone

Lodestone was fortunate enough be selected by Mississippi State Athletics to design and manage all of MSTATE’s social media efforts for 13 of MSTATE’s teams. We will pin up the Bulldog banner on the Lodestone wall.

The programs include customer Facebook pages, Twitter, Youtube and more for each team along with our moderation and fan generation programs. Check it out here www.facebook.com/mstateFB

Go Bulldogs!!

Welcome Aboard!

SolarWinds Selects Lodestone For Social Media Intiative – July 2010

SolarWinds partner with Lodestone to create a custom Facebook Fan Page that included 4 custom tabs, Youtube Channel, Twitter and Picasa Photo Integrations. The Facebook Page was launch at the Cisco Event in June along with a promotion leveraging Twitter and Facebook at the event. Check it out at www.facebook.com/solarwinds

WNBA’s Tina Charles & LSM Partner – June 2010

Who does the #1 overall draft pick in the WNBA and 3 time NCAA Women’s Basketball Champion fromm UCONN partner with to brand herself in the social media world. Fortunately for us it’s Lodestone. We helped Tina launch her Website and Blog along with Facebook Fan Page, Youtube Channel, Twitter and more. Check it out at www.tinacharles31.com and www.facebook.com/tinacharles31

AVCA Spring Event – May 7th 2010

Lodestone was a guest presenter at the NCAA Men’s Volleyball Finals – American Volleyball Coaches Association Spring Event. Along with client TCU Volleyball, Lodestone held an educational breakout session for coaches on how to use social media to promote your team.

UNLV, SDSU, Northwestern and Utah Partner With Lodestone

In June we were fortunate to have UNLV, SDSU, Northwestern and Utah all join the Lodestone family. More banners to add to the wall. Welcome Aboard! Go Rebels, Aztecs, Wildcats and UTES! Check em’ out here:

www.facebook.com/nuvolleyball  www.facebook.com/nuwildcattennis  www.facebook.com/numenstennis www.facebook.com/utahvolleyball www.facebook.com/sdsuvolleyball  www.facebook.com/unlvvolleyball

NACDA Anaheim – June 2010

Lodestone cruised to Southern California to join in the break out session on sports and social media and work the booth as we met with Athletic Directors about how social media is changing sports marketing.

WBCA – NCAA Women’s Final Four – April 3rd 2010

Lodestone’s team made the hour drive down to San Antonio to present at the Women’s Basketball Coaches Association event at the NCAA Women’s Basketball Final Four.  The team help educate coaches on how to use social media to promote their teams and increase attendance.

NABC – NCAA Men’s Final Four – April 1st 2010

Lodestone got our brackets filled out, hoped on the plane and joined out coaching clients in Indianapolis for the NABC event. In addition to our booth we had a break out    session on social media and were fortunate enough to attend a Final Four game.

Dell Partners With Lodestones – February 2009

Dell Small and Medium Business group in conjunction with their lead agency Enfatico     teamed with Lodestone to develop a social media program for Dell’s International      Campaign – Take Your Own Path. Lodestone will develop and execute a social media          strategy that will include a Branded Community, Micro-Site, Youtube Channel, Video  Content and more.

Take Your Own Path was a Worldwide campaign launching in over 10 Countries.

It just seemed like a natural fit for ”take your own path” to team with the company thats name comes from the stone that created the first compass….