OMNI-CHANNEL LOYALTY

Engage your audience on their time and in their channel.

OVERVIEW

  • Your consumers live in an omni-channel experience where social, online, mobile, print, broadcast and in-venue marketing efforts converge. They are everywhere at once, are you? With Lodestone’s Omni Channel Marketing Platform.
  • Integrate purchases, social media, iBeacon, print, email, online, in-store, polls, surveys, sweepstakes, UGC, voting campaigns and more.
  • Follow and connect your consumer through their engagement journey with your brand.
  • Learn more about your consumers than ever before and use our real-time, dynamic data dashboard, admin panel and messaging system to communicate with consumers at every step in their engagement journey.
  • Utilizing the ONE user profile system the Lodestone omni channel marketing platform creates and manages for it’s Agency partners.

USES

  • Integrate the experience into your existing mobile app or mobile responsive environment
  • Integrate in-store and online purchases by consumers
  • Use codes or scanning ID’s to unlock coupons, content, upgrades, experiences or enter sweepstakes
  • Digital and Click to Redeem Coupons – offer special VIP experience passes or coupons.
  • Create sweepstakes, UGC campaigns and unlock experiences

FULLY ENGAGING CHICKEN FANZ

When Zaxby’s and their agency partner St. John & Partners wanted to create a omni channel marketing and brand activation program to support their new NCAA sports sponsorship they turned to Lodestone’s omni-engagement platform. Zaxby’s would motivate fans to interact with the Zaxby’s brand in all channels of their campaign. Zaxby’s and SJP used our modules to create activation elements that tied into their TV Commercials, In-store activation, Mobile apps, Social Media, UGC promotions, POP materials, Purchases, Sweepstakes and sending real-time offers or content to consumers based upon their activity. The Check-in For Chicken campaign was a first of it’s kind for QSR restaurants and a true test to Lodestone omni channel marketing platform.

1.6
Dollars in media value
2.2
Reach
1.7
Impressions
4600
Time on site

Start your omni loyalty campaign with Lodestone today.

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